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  • 08 Aug 2017
    WAIT! wholesale halloween costumes WHAT DOES ALL THIS HAVE TO DO WITH PHOTOSHOPPING?   Well, a lot. The body positivity movement wholesale halloween costumes has slowly but surely been gathering steam ever since Dove launched its seminal Campaign For Real Beauty in 2004. The wholesale swimwear evidence is there for those who care to look. A few stray examples: Sports Illustrated‘’s last annual swimwear manufacturers Swimsuit edition went out with three different covers all featuring women with different body types, including plus-sized model Ashley Graham. Barbie sales bounced back strongly from two years of declining sales after it launched dolls in a variety of skin tones and body shapes. Femvertising the new catchword for ads that empower women is taking off, with campaigns that use it proving a hit with consumers. The first clear indication that it the perfection in Victoria‘’s Secret images that is proving to be a turnoff was the emergence of competitor Aerie, whose marketing plays up its unretouched, real women angle. Ever since it launched its no-airbrushing policy in 2014, Aerie‘’s sales have taken off. It‘’s clear that Aerie‘’s approach has struck a chord with women, especially Millennials. In direct contrast to Victoria‘’s Secret, the brand has enjoyed 13 STRAIGHT QUARTERS OF DOUBLE DIGIT GROWTH.
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There are many customers who seem to care that extensive corset style bra Photoshopping is done on all the product and model images at Victoria's Secret. In fact, there are enough of them who care that they are migrating to small, upstart competitors to hit VS where it hurts: the bottom line.

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Victoria's Secret PINK Nation Hosts suit underwear Spring Break Beach Party in Cancun, Mexico

Guests attend Victoria's Secret PINK Nation Spring Break Beach Party in Cancun, Mexico on March 15, 2016.

The numbers don‘’t lie. Victoria‘’s Secret sales have been sagging for some time.

The latest monthly figures (June 2017) revealed a staggering 17% drop in year-on-year sales. IN FACT, EVERY SINGLE MONTH THIS YEAR HAS SEEN DOUBLE DIGIT DECLINES IN COMPARABLE SALES.

Part of the reason for the decline is the brand exiting the swimwear and apparel categories, but the negative trend would have held true nevertheless.