I Lyn 's Entries

3 blogs
  • 15 Apr 2014
    Facebook has always been bad at building communities outside of your existing friends and family. It’s an online tool to build and maintain your existing community of relations. In fact, social networks in general have been bad at bringing together people with a shared interest to create new communities. Whereas forums have always been particularly good at it. Look at Mumsnet, The Student Room and Gamespot for some incredibly successful examples of forums used to build powerful, long-lasting communities. Now is the time to revisit what I believe is the greatest use of the internet: online community sites and their evolution into niche social networks. The resurrection of the niche community Despite the attention the big social networks have been receiving in recent years, community forums have remained popular and they’re evolving, adopting more ‘social network’ like features. There are hundreds of thousands, probably millions of these sites that have a combined audience comparable to Facebook. Perhaps online communities have been overlooked slightly in recent years because they are so niche. You would only visit these forums if you had a particularly strong interest, and it’s this extreme and shared interest that unites people within them. A fantastic example is the Transformer toys collector websites like TFormers and Seibertron. Why would you know about these if you weren’t interested in Transformers? You wouldn’t. These sites are insanely popular and extremely resilient because of their community bond. For every interest there is an online community to accommodate, be it for films, fishing, cooking and so on. They live and grow every day even if you know nothing about them. I run a small local site called Love Clapham that brings together my local community online. During 2011’s London riots, where Clapham Junction became centre of attention, Love Clapham’s community played a pivotal role as residents confirmed to one another what was and wasn’t actually happening. Almost all local communities now have an online community site to accommodate. They’re incredibly powerful within each area. Search for the one in your area to see for yourself. Long-term relationships Back in the late 90′s early 00′s I ran a number of sites for pop artists and TV shows which were particularly good at bringing people together to chat about common interests. Building friendships and even marriages(!) that last to this day. I’m followed on Twitter and still chat online with many people I met on these forums but have never actually met – over a decade later. I’ve always been fascinated by this use of online and the untouchable strength of community. Will community behaviour ever follow the technology? Social networks are a natural progression from forums – forums 2.0! After all, much of the functionality is similar, only much better (posting images, messaging, discussions etc). Yet the community behaviour never followed the technology. So I recently discovered a games social network called Playfire with great interest. Playfire is a new, currently limited but quickly developing social network that brings video game players together, cleverly linking to games consoles to display your game play activity from the Xbox 360 and PS3. As a video gamer this is exciting and I’ve already been using it in similar ways to how I would use a forum (e.g. asking the collective community questions). The big games websites Gamespot and IGN both have communities built around forums that have existed for over ten years and they’re both integrating more and more social network like features too. Zeebox, a new iPad app and website built as a companion to broadcast TV demonstrates similar characteristics by bringing people together who like shows in real time to chat about them. This uses Twitter to form the community interaction. Twitter is particularly interesting because it can mould itself around other technology in ways Facebook cannot. I’m keen to see how this grows but also how existing communities like Mumsnet evolve from what we know as forums into more advanced social networks (aka forums 2.0, or as I like to call them, mega forums… joke). Niche social networks are the next big thing I was discussing this very subject of niche social networks and the dominance of Facebook with my colleague Guy Phillipson earlier in the year. We came to the conclusion that niche social networks will begin to have their heyday and, from the little evidence I’ve just written about, this appears to be happening right now. Thanks to the wider availability of simple social network technology, niche social networks are cropping up every day. Open source platforms like JomSocial for Joomla and BuddyPres for WordPress mean almost every interest has its own niche social network. Take a look at Tasty Kitchen, Fellow Fishermen, New York City Runners and this fantastic Greek pet social network. Currently Google+ even feels like a niche social network for early adopting media/technology experts – I love it! It won’t stay like that forever of course. In fact, if you look, some niche social networks have existed for a long time and other communities are playing catch-up. Dating sites like Match, MySingleFriend, Gaydar and PlentyofFish are a prime example of niche social network; in fact they were probably the first niche social network. Often they offer more than just a match making service, they build friendships around a common situation and generate wider discussion among the people that use them. And yes, they create new relationships. This post is more about sharing some thoughts to generate discussion instead of drawing a conclusion. I will however finish on the thought that some social networks, predominantly Facebook, have distracted from something the internet is particularly good at: bringing people together online to form community. A lot of these communities already exist as forums which I’d argue are a form of social network in their own right and these are morphing into something more advanced and ‘social network’ like. Let’s not simply focus on the scale of large social networks, as important as this scale and their influence is. Let’s also concentrate on the bond of community and the way in which the internet can create and strengthen this. (source: http://wallblog.co.uk)
    1308 Posted by I Lyn
  • By I Lyn
    Facebook has always been bad at building communities outside of your existing friends and family. It’s an online tool to build and maintain your existing community of relations. In fact, social networks in general have been bad at bringing together people with a shared interest to create new communities. Whereas forums have always been particularly good at it. Look at Mumsnet, The Student Room and Gamespot for some incredibly successful examples of forums used to build powerful, long-lasting communities. Now is the time to revisit what I believe is the greatest use of the internet: online community sites and their evolution into niche social networks. The resurrection of the niche community Despite the attention the big social networks have been receiving in recent years, community forums have remained popular and they’re evolving, adopting more ‘social network’ like features. There are hundreds of thousands, probably millions of these sites that have a combined audience comparable to Facebook. Perhaps online communities have been overlooked slightly in recent years because they are so niche. You would only visit these forums if you had a particularly strong interest, and it’s this extreme and shared interest that unites people within them. A fantastic example is the Transformer toys collector websites like TFormers and Seibertron. Why would you know about these if you weren’t interested in Transformers? You wouldn’t. These sites are insanely popular and extremely resilient because of their community bond. For every interest there is an online community to accommodate, be it for films, fishing, cooking and so on. They live and grow every day even if you know nothing about them. I run a small local site called Love Clapham that brings together my local community online. During 2011’s London riots, where Clapham Junction became centre of attention, Love Clapham’s community played a pivotal role as residents confirmed to one another what was and wasn’t actually happening. Almost all local communities now have an online community site to accommodate. They’re incredibly powerful within each area. Search for the one in your area to see for yourself. Long-term relationships Back in the late 90′s early 00′s I ran a number of sites for pop artists and TV shows which were particularly good at bringing people together to chat about common interests. Building friendships and even marriages(!) that last to this day. I’m followed on Twitter and still chat online with many people I met on these forums but have never actually met – over a decade later. I’ve always been fascinated by this use of online and the untouchable strength of community. Will community behaviour ever follow the technology? Social networks are a natural progression from forums – forums 2.0! After all, much of the functionality is similar, only much better (posting images, messaging, discussions etc). Yet the community behaviour never followed the technology. So I recently discovered a games social network called Playfire with great interest. Playfire is a new, currently limited but quickly developing social network that brings video game players together, cleverly linking to games consoles to display your game play activity from the Xbox 360 and PS3. As a video gamer this is exciting and I’ve already been using it in similar ways to how I would use a forum (e.g. asking the collective community questions). The big games websites Gamespot and IGN both have communities built around forums that have existed for over ten years and they’re both integrating more and more social network like features too. Zeebox, a new iPad app and website built as a companion to broadcast TV demonstrates similar characteristics by bringing people together who like shows in real time to chat about them. This uses Twitter to form the community interaction. Twitter is particularly interesting because it can mould itself around other technology in ways Facebook cannot. I’m keen to see how this grows but also how existing communities like Mumsnet evolve from what we know as forums into more advanced social networks (aka forums 2.0, or as I like to call them, mega forums… joke). Niche social networks are the next big thing I was discussing this very subject of niche social networks and the dominance of Facebook with my colleague Guy Phillipson earlier in the year. We came to the conclusion that niche social networks will begin to have their heyday and, from the little evidence I’ve just written about, this appears to be happening right now. Thanks to the wider availability of simple social network technology, niche social networks are cropping up every day. Open source platforms like JomSocial for Joomla and BuddyPres for WordPress mean almost every interest has its own niche social network. Take a look at Tasty Kitchen, Fellow Fishermen, New York City Runners and this fantastic Greek pet social network. Currently Google+ even feels like a niche social network for early adopting media/technology experts – I love it! It won’t stay like that forever of course. In fact, if you look, some niche social networks have existed for a long time and other communities are playing catch-up. Dating sites like Match, MySingleFriend, Gaydar and PlentyofFish are a prime example of niche social network; in fact they were probably the first niche social network. Often they offer more than just a match making service, they build friendships around a common situation and generate wider discussion among the people that use them. And yes, they create new relationships. This post is more about sharing some thoughts to generate discussion instead of drawing a conclusion. I will however finish on the thought that some social networks, predominantly Facebook, have distracted from something the internet is particularly good at: bringing people together online to form community. A lot of these communities already exist as forums which I’d argue are a form of social network in their own right and these are morphing into something more advanced and ‘social network’ like. Let’s not simply focus on the scale of large social networks, as important as this scale and their influence is. Let’s also concentrate on the bond of community and the way in which the internet can create and strengthen this. (source: http://wallblog.co.uk)
    Apr 15, 2014 1308
  • 28 Feb 2014
    It’s possible to dress up intranets with a lot of bells and whistles, but at the end of the day an intranet should do three high level things and do them well. A modern intranet is a smart and integrated system with an intuitive user experience that focuses on three high level things your employees care about most: News and information — The official corporate and onboarding stuff from HR, Executives, Corp Communications Finding stuff — i.e., people, experts, information, knowledge and ideas that help people do their job Getting work done — You know, the “project” and “process” type stuff that actually drives your business, builds product or services your customers.   The Modern Intranet is an Integrated ‘Hub’ It’s really that simple. I’m sure some will have their own view of things and add all kinds of complexity. Sure, you can throw in all kinds of buzzwords like crowdsourcing, talent management and operational efficiency. Yet a modern intranet needs to be ONE system that addresses all three things in an integrated, engaging and convenient (aka mobile), user friendly experience. It’s one system that actually delivers on the vision and promise of becoming a true hub for global communication and collaboration within the enterprise.   I Want That ‘Easy Button’ on Everything!!!! I don’t know about you, but I want that “easy button” placed all over my modern intranet, on every page, every UI and every device. It’s not because I’m lazy, it’s simply because the fast pace of business today has accelerated and the scale of information both inside and outside the enterprise has grown exponentially insane. When you think about that in terms of your intranet and what it represents to your organization, you begin to view the modern mobile intranet as a: Reflection of organizational culture Representation of the corporate brand Way to build community and connect people Digital representation of people and their reputation within the organization Way to align and engage a distributed workforce and service customers Hub for both communication and collaboration Central place where work gets done While I could on and on about all the wonderments and attributes of a mobile modern intranet, it’s better to address the things I don’t want in an intranet followed by the stuff that I do want. So here goes …   I Don’t Want … My intranet to be a “dumb directory” where people constantly dig and inefficiently hunt for information. An intranet that is disconnected to the various other systems I need to get my work done. No, I don’t want another system alongside the wiki tool over there, the SharePoint document library over here, a dropbox folder, email, a web meeting and IMs all over the place. To fill out a stupid form to submit a document into a document library with all kinds of “structured metadata nonsense” and with nested folder structures. One place where I have to find an expert and another place I search for information. An intranet that I can’t access on my mobile device. A tool that only allow me to microblog at work in 140 characters or less. “Facebook for the enterprise” with single activity stream full of more noise than most people’s email inbox. That good ole’ corporate intranet home page with all kinds of web parts neatly placed on a web page with sanitized information that someone else thinks I should know. Sorry, I’m just going to change my home page to something else anyway. Connect, contribute, share and learn from my colleagues anywhere from any device. Watch video blogs and get work done on my phone or tablet. Filter out the noise and subscribe to what matters most — the people, places and content that are MOST relevant to me and the job I am hired to do. ASK A QUESTION so I can get an answer to help a customer as quickly as possible. Search results to be personalized to ME and find people, places and content that are most relevant to ME! Receive smart recommendations so I discover things I didn’t know before. Easily target my communication to specific groups of people without emailing them. Track activity, actions, decisions and understand the CONTEXT of the work that was done later when I search for it. Have the system track the reach and sentiment of the messages I’m communicating. Relate content I create or consume or act on to KPIs and show my executives dashboards so they can see the effectiveness of strategic initiatives.   I Do Want To … Connect, contribute, share and learn from my colleagues anywhere from any device. Watch video blogs and get work done on my phone or tablet. Filter out the noise and subscribe to what matters most — the people, places and content that are MOST relevant to me and the job I am hired to do. ASK A QUESTION so I can get an answer to help a customer as quickly as possible. Search results to be personalized to ME and find people, places and content that are most relevant to ME! Receive smart recommendations so I discover things I didn’t know before. Easily target my communication to specific groups of people without emailing them. Track activity, actions, decisions and understand the CONTEXT of the work that was done later when I search for it. Have the system track the reach and sentiment of the messages I’m communicating. Relate content I create or consume or act on to KPIs and show my executives dashboards so they can see the effectiveness of strategic initiatives.   The Best UX Is Driven by People and Their Network Users want a simple, easy, frictionless, personalized, and intuitive experience. That’s right…I want EASY because we’re all so busy! The friction and ugliness of legacy intranets have proven no longer effective means for communicating and collaborating. Users don’t care about all wonders of a feature rich platform unless it actually adds value and utility to their day-to-day jobs and helps them create, innovate, market, sell, and service customers. Businesses are complex and change too rapidly for information to be communicated and delivered by pre-determined little parts on a web page or disconnected Facebook-like micro-blogging tools. The best user experience is one that is driven by people and their network within the organization. Source: http://www.cmswire.com
    1765 Posted by I Lyn
  • By I Lyn
    It’s possible to dress up intranets with a lot of bells and whistles, but at the end of the day an intranet should do three high level things and do them well. A modern intranet is a smart and integrated system with an intuitive user experience that focuses on three high level things your employees care about most: News and information — The official corporate and onboarding stuff from HR, Executives, Corp Communications Finding stuff — i.e., people, experts, information, knowledge and ideas that help people do their job Getting work done — You know, the “project” and “process” type stuff that actually drives your business, builds product or services your customers.   The Modern Intranet is an Integrated ‘Hub’ It’s really that simple. I’m sure some will have their own view of things and add all kinds of complexity. Sure, you can throw in all kinds of buzzwords like crowdsourcing, talent management and operational efficiency. Yet a modern intranet needs to be ONE system that addresses all three things in an integrated, engaging and convenient (aka mobile), user friendly experience. It’s one system that actually delivers on the vision and promise of becoming a true hub for global communication and collaboration within the enterprise.   I Want That ‘Easy Button’ on Everything!!!! I don’t know about you, but I want that “easy button” placed all over my modern intranet, on every page, every UI and every device. It’s not because I’m lazy, it’s simply because the fast pace of business today has accelerated and the scale of information both inside and outside the enterprise has grown exponentially insane. When you think about that in terms of your intranet and what it represents to your organization, you begin to view the modern mobile intranet as a: Reflection of organizational culture Representation of the corporate brand Way to build community and connect people Digital representation of people and their reputation within the organization Way to align and engage a distributed workforce and service customers Hub for both communication and collaboration Central place where work gets done While I could on and on about all the wonderments and attributes of a mobile modern intranet, it’s better to address the things I don’t want in an intranet followed by the stuff that I do want. So here goes …   I Don’t Want … My intranet to be a “dumb directory” where people constantly dig and inefficiently hunt for information. An intranet that is disconnected to the various other systems I need to get my work done. No, I don’t want another system alongside the wiki tool over there, the SharePoint document library over here, a dropbox folder, email, a web meeting and IMs all over the place. To fill out a stupid form to submit a document into a document library with all kinds of “structured metadata nonsense” and with nested folder structures. One place where I have to find an expert and another place I search for information. An intranet that I can’t access on my mobile device. A tool that only allow me to microblog at work in 140 characters or less. “Facebook for the enterprise” with single activity stream full of more noise than most people’s email inbox. That good ole’ corporate intranet home page with all kinds of web parts neatly placed on a web page with sanitized information that someone else thinks I should know. Sorry, I’m just going to change my home page to something else anyway. Connect, contribute, share and learn from my colleagues anywhere from any device. Watch video blogs and get work done on my phone or tablet. Filter out the noise and subscribe to what matters most — the people, places and content that are MOST relevant to me and the job I am hired to do. ASK A QUESTION so I can get an answer to help a customer as quickly as possible. Search results to be personalized to ME and find people, places and content that are most relevant to ME! Receive smart recommendations so I discover things I didn’t know before. Easily target my communication to specific groups of people without emailing them. Track activity, actions, decisions and understand the CONTEXT of the work that was done later when I search for it. Have the system track the reach and sentiment of the messages I’m communicating. Relate content I create or consume or act on to KPIs and show my executives dashboards so they can see the effectiveness of strategic initiatives.   I Do Want To … Connect, contribute, share and learn from my colleagues anywhere from any device. Watch video blogs and get work done on my phone or tablet. Filter out the noise and subscribe to what matters most — the people, places and content that are MOST relevant to me and the job I am hired to do. ASK A QUESTION so I can get an answer to help a customer as quickly as possible. Search results to be personalized to ME and find people, places and content that are most relevant to ME! Receive smart recommendations so I discover things I didn’t know before. Easily target my communication to specific groups of people without emailing them. Track activity, actions, decisions and understand the CONTEXT of the work that was done later when I search for it. Have the system track the reach and sentiment of the messages I’m communicating. Relate content I create or consume or act on to KPIs and show my executives dashboards so they can see the effectiveness of strategic initiatives.   The Best UX Is Driven by People and Their Network Users want a simple, easy, frictionless, personalized, and intuitive experience. That’s right…I want EASY because we’re all so busy! The friction and ugliness of legacy intranets have proven no longer effective means for communicating and collaborating. Users don’t care about all wonders of a feature rich platform unless it actually adds value and utility to their day-to-day jobs and helps them create, innovate, market, sell, and service customers. Businesses are complex and change too rapidly for information to be communicated and delivered by pre-determined little parts on a web page or disconnected Facebook-like micro-blogging tools. The best user experience is one that is driven by people and their network within the organization. Source: http://www.cmswire.com
    Feb 28, 2014 1765
  • 10 Dec 2013
    It’s possible to dress up intranets with a lot of bells and whistles, but at the end of the day an intranet should do three high level things and do them well. A modern intranet is a smart and integrated system with an intuitive user experience that focuses on three high level things your employees care about most: — The official corporate and onboarding stuff from HR, Executives, Corp CommunicationsNews and information  Finding stuff — i.e., people, experts, information, knowledge and ideas that help people do their job  — You know, the “project” and “process” type stuff that actually drives your business, builds product or services your customers.Getting work done   The Modern Intranet is an Integrated ‘Hub’ It’s really that simple. I’m sure some will have their own view of things and add all kinds of complexity. Sure, you can throw in all kinds of buzzwords like crowdsourcing, talent management and operational efficiency. Yet a modern intranet needs to be ONE system that addresses all three things in an integrated, engaging and convenient (aka mobile), user friendly experience. It’s one system that actually delivers on the vision and promise of becoming a true hub for global communication and collaboration within the enterprise.   I Want That ‘Easy Button’ on Everything!!!! I don’t know about you, but I want that “easy button” placed all over my modern intranet, on every page, every UI and every device. It’s not because I’m lazy, it’s simply because the fast pace of business today has accelerated and the scale of information both inside and outside the enterprise has grown exponentially insane. When you think about that in terms of your intranet and what it represents to your organization, you begin to view the modern mobile intranet as a: Reflection of organizational culture Representation of the corporate brand Way to build community and connect people Digital representation of people and their reputation within the organization Way to align and engage a distributed workforce and service customers Hub for both communication and collaboration Central place where work gets done While I could on and on about all the wonderments and attributes of a mobile modern intranet, it’s better to address the things I don’t want in an intranet followed by the stuff that I do want. So here goes …   I Don’t Want … My intranet to be a “dumb directory” where people constantly dig and inefficiently hunt for information. An intranet that is disconnected to the various other systems I need to get my work done. No, I don’t want another system alongside the wiki tool over there, the SharePoint document library over here, a dropbox folder, email, a web meeting and IMs all over the place. To fill out a stupid form to submit a document into a document library with all kinds of “structured metadata nonsense” and with nested folder structures. One place where I have to find an expert and another place I search for information. An intranet that I can’t access on my mobile device. A tool that only allow me to microblog at work in 140 characters or less. “Facebook for the enterprise” with single activity stream full of more noise than most people’s email inbox. That good ole’ corporate intranet home page with all kinds of web parts neatly placed on a web page with sanitized information that someone else thinks I should know. Sorry, I’m just going to change my home page to something else anyway. Connect, contribute, share and learn from my colleagues anywhere from any device. Watch video blogs and get work done on my phone or tablet. Filter out the noise and subscribe to what matters most — the people, places and content that are MOST relevant to me and the job I am hired to do. ASK A QUESTION so I can get an answer to help a customer as quickly as possible. Search results to be personalized to ME and find people, places and content that are most relevant to ME! Receive smart recommendations so I discover things I didn’t know before. Easily target my communication to specific groups of people without emailing them. Track activity, actions, decisions and understand the CONTEXT of the work that was done later when I search for it. Have the system track the reach and sentiment of the messages I’m communicating. Relate content I create or consume or act on to KPIs and show my executives dashboards so they can see the effectiveness of strategic initiatives.   I Do Want To … Connect, contribute, share and learn from my colleagues anywhere from any device. Watch video blogs and get work done on my phone or tablet. Filter out the noise and subscribe to what matters most — the people, places and content that are MOST relevant to me and the job I am hired to do. ASK A QUESTION so I can get an answer to help a customer as quickly as possible. Search results to be personalized to ME and find people, places and content that are most relevant to ME! Receive smart recommendations so I discover things I didn’t know before. Easily target my communication to specific groups of people without emailing them. Track activity, actions, decisions and understand the CONTEXT of the work that was done later when I search for it. Have the system track the reach and sentiment of the messages I’m communicating. Relate content I create or consume or act on to KPIs and show my executives dashboards so they can see the effectiveness of strategic initiatives.   The Best UX Is Driven by People and Their Network Users want a simple, easy, frictionless, personalized, and intuitive experience. That’s right…I want EASY because we’re all so busy! The friction and ugliness of legacy intranets have proven no longer effective means for communicating and collaborating. Users don’t care about all wonders of a feature rich platform unless it actually adds value and utility to their day-to-day jobs and helps them create, innovate, market, sell, and service customers. Businesses are complex and change too rapidly for information to be communicated and delivered by pre-determined little parts on a web page or disconnected Facebook-like micro-blogging tools. The best user experience is one that is driven by people and their network within the organization. Source: http://www.cmswire.com
    1879 Posted by I Lyn
  • By I Lyn
    It’s possible to dress up intranets with a lot of bells and whistles, but at the end of the day an intranet should do three high level things and do them well. A modern intranet is a smart and integrated system with an intuitive user experience that focuses on three high level things your employees care about most: — The official corporate and onboarding stuff from HR, Executives, Corp CommunicationsNews and information  Finding stuff — i.e., people, experts, information, knowledge and ideas that help people do their job  — You know, the “project” and “process” type stuff that actually drives your business, builds product or services your customers.Getting work done   The Modern Intranet is an Integrated ‘Hub’ It’s really that simple. I’m sure some will have their own view of things and add all kinds of complexity. Sure, you can throw in all kinds of buzzwords like crowdsourcing, talent management and operational efficiency. Yet a modern intranet needs to be ONE system that addresses all three things in an integrated, engaging and convenient (aka mobile), user friendly experience. It’s one system that actually delivers on the vision and promise of becoming a true hub for global communication and collaboration within the enterprise.   I Want That ‘Easy Button’ on Everything!!!! I don’t know about you, but I want that “easy button” placed all over my modern intranet, on every page, every UI and every device. It’s not because I’m lazy, it’s simply because the fast pace of business today has accelerated and the scale of information both inside and outside the enterprise has grown exponentially insane. When you think about that in terms of your intranet and what it represents to your organization, you begin to view the modern mobile intranet as a: Reflection of organizational culture Representation of the corporate brand Way to build community and connect people Digital representation of people and their reputation within the organization Way to align and engage a distributed workforce and service customers Hub for both communication and collaboration Central place where work gets done While I could on and on about all the wonderments and attributes of a mobile modern intranet, it’s better to address the things I don’t want in an intranet followed by the stuff that I do want. So here goes …   I Don’t Want … My intranet to be a “dumb directory” where people constantly dig and inefficiently hunt for information. An intranet that is disconnected to the various other systems I need to get my work done. No, I don’t want another system alongside the wiki tool over there, the SharePoint document library over here, a dropbox folder, email, a web meeting and IMs all over the place. To fill out a stupid form to submit a document into a document library with all kinds of “structured metadata nonsense” and with nested folder structures. One place where I have to find an expert and another place I search for information. An intranet that I can’t access on my mobile device. A tool that only allow me to microblog at work in 140 characters or less. “Facebook for the enterprise” with single activity stream full of more noise than most people’s email inbox. That good ole’ corporate intranet home page with all kinds of web parts neatly placed on a web page with sanitized information that someone else thinks I should know. Sorry, I’m just going to change my home page to something else anyway. Connect, contribute, share and learn from my colleagues anywhere from any device. Watch video blogs and get work done on my phone or tablet. Filter out the noise and subscribe to what matters most — the people, places and content that are MOST relevant to me and the job I am hired to do. ASK A QUESTION so I can get an answer to help a customer as quickly as possible. Search results to be personalized to ME and find people, places and content that are most relevant to ME! Receive smart recommendations so I discover things I didn’t know before. Easily target my communication to specific groups of people without emailing them. Track activity, actions, decisions and understand the CONTEXT of the work that was done later when I search for it. Have the system track the reach and sentiment of the messages I’m communicating. Relate content I create or consume or act on to KPIs and show my executives dashboards so they can see the effectiveness of strategic initiatives.   I Do Want To … Connect, contribute, share and learn from my colleagues anywhere from any device. Watch video blogs and get work done on my phone or tablet. Filter out the noise and subscribe to what matters most — the people, places and content that are MOST relevant to me and the job I am hired to do. ASK A QUESTION so I can get an answer to help a customer as quickly as possible. Search results to be personalized to ME and find people, places and content that are most relevant to ME! Receive smart recommendations so I discover things I didn’t know before. Easily target my communication to specific groups of people without emailing them. Track activity, actions, decisions and understand the CONTEXT of the work that was done later when I search for it. Have the system track the reach and sentiment of the messages I’m communicating. Relate content I create or consume or act on to KPIs and show my executives dashboards so they can see the effectiveness of strategic initiatives.   The Best UX Is Driven by People and Their Network Users want a simple, easy, frictionless, personalized, and intuitive experience. That’s right…I want EASY because we’re all so busy! The friction and ugliness of legacy intranets have proven no longer effective means for communicating and collaborating. Users don’t care about all wonders of a feature rich platform unless it actually adds value and utility to their day-to-day jobs and helps them create, innovate, market, sell, and service customers. Businesses are complex and change too rapidly for information to be communicated and delivered by pre-determined little parts on a web page or disconnected Facebook-like micro-blogging tools. The best user experience is one that is driven by people and their network within the organization. Source: http://www.cmswire.com
    Dec 10, 2013 1879